Northern Debt

Publishing Plan

Content calendar

The roadmap from a single story to a monetizable Canadian personal-finance site. Cornerstone articles first, then affiliate and ad-scale content.

Foundation

Now — Month 1

Publish the origin story and first cornerstone articles. Start the email list.

Authority

Month 2–3

Own high-intent Canadian credit-card and banking keywords. Build affiliate revenue.

  • Scotiabank Value Visa Review
    Published
  • RBC Avion Visa Review
    Published
  • KOHO vs. Neo: Which Prepaid Card Actually Helps Canadians?
    Planned
  • Wealthsimple Review: Rebuilding After Draining the Account
    Planned
  • The Best High-Interest Savings Accounts in Canada (2026)
    Planned

Scale

Month 4–6

Hit traffic thresholds for ad networks. Add display ads and double down on SEO.

  • How Much Debt Is Too Much? A Canadian Guide
    Planned
  • Banff on a Budget: Living in a Resort Town While Broke
    Planned
  • The Tennessee Engine: The $4,000 Lesson in Momentum
    Planned
  • Credit Card Debt Consolidation in Canada: What Actually Works
    Planned
  • My First $1,000 Month Online: What I Did Differently
    Planned

The monetization ladder

  1. Email list — convert readers with the free starter kit.
  2. Affiliate revenue — credit-card and fintech reviews earn when readers sign up.
  3. Display ads — apply to Mediavine or Raptive once traffic hits roughly 50K sessions/month.
  4. Digital products — paid templates, spreadsheets, or a small coaching offer once trust is built.